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lundi 16 février 2015

LI Advertising: Has Social Media Led To Poor Grades?

By Rob Sutter


One can make several arguments as to why a college student's grades may falter. A lack of concentration could have something to do with it but the advent of technology, ranging from video games to smartphones, could be looked at as well. What about social media, which has become a mainstay in our lives? This may not have nearly as strong of a connection, which is what experts in LI advertising can not only recognize but shed light on as well.

According to an article on Phys.org, Reynol Junco, who works at Iowa State University as an associate professor, looked at social media and its impact on college students. I am sure that most can agree that these students use social networking services on a fairly constant basis and it was theorized that this played a role in decreased college grades. However, this wasn't the case. In fact, between college freshmen and seniors, it was the latter group that did not have nearly as tremendous of a problem in this situation.

The study in question specifically focused on 1,600 college students, and the time they spent on Facebook while multitasking. With the two hours a day that freshmen said they used Facebook, about half of that span was spent on schoolwork as well. This negatively impacted many of their grades, while those who were in higher levels of education found themselves unable to make a connection. In fact, certain actions on Facebook were found to increase GPAs.

Believe it or not, the study determined that certain typical Facebook activities could result in higher college grades. What these activities included were sharing links on Facebook news feeds and checking in with friends on said social network. These are just a few of the potential endeavors which are supported by firms such as fishbat. Seeing as how they can help to elevate or, at the very least, maintain college grades, it's easy to see why those in LI advertising fully support them.

As students complete work towards college graduation, there has to be a separation between work and play. Of course, it's easy to see that both can come together, at least when it comes to social media usage. For many college students, it's easy to see that Facebook - in addition to other sites, it would seem like - could have a positive influence. It's just a matter of how often it's used, so make sure you don't forget about the responsibilities to account for as well.




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