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samedi 18 juillet 2015

How signs and posters improve a customer's shopping experience

By Michael Zhang


No matter how good the product or service, brands will remain unspotted without the right signage, it is vital to let the public know where their business is and what they offer. This is particularly true for brands that decide to trade inside large malls like John Lewis, for whom E-Handsome advertising has just recently supplied with several light box for illuminated graphics and signs in Oxford Street and Manhattan.

Signage isn't just vital in identifying a brand for existing customers, but is also used to attract new customers. With the correct mixture of signage and graphics, brands may be able to market their products towards shoppers of competing brands and convert them into customers of their own, which is critical in a dep. store that accommodates numerous high end outlets all selling an analogous product.

As well as assisting in brand identification, sign and graphics are also used to help shoppers navigate their way through each dept and ultimately to the point of sale. If signage is confusing or misleading, the purchaser will have a poor experience and will possibly become annoyed and not return; illuminated graphics and indications are bold, attention-grabbing and the ideal navigation tool.

There are a selection of ways to display poster and trademark light boxes, a preferred system chosen by John Lewis when redesigning their Premium Beauty department.

A well recognised maker of display light boxes and other high quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework allows patrons to see through to other departments while being able to simply distinguish individual brands-by adopting this strategy John Lewis has managed to improve their customers' overall journey and experience in their stores.




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