When talking about advertising, it seems like location is going to be focused on and understandably so. It seems like certain goods and services are able to present themselves better in certain locations, as long as they make sense. It's a complicated matter, to say the least, but it seems like PepsiCo has been able to attain a firm grasp on this. With that said, is it possible that PepsiCo's latest efforts can draw the attention of those who create car wraps, billboards, and other products meant for outdoor marketing?
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
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For more know-how about the perks of car wraps, please contact JMR Graphics for specifics.
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