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lundi 25 janvier 2016

Easily Create A Course Online

By Hopper G. Floresca


The search for knowledge is a constant quest, whether the goal be to learn something traditional or get instruction on a specialized task. Possessing the know-how on a particular subject can be a potential money making opportunity. An instructor can reach more students outside their local area by taking time to create a course online and opening it to everyone for purchase.

There are many reasons why a lot of people prefer to take training courses on the internet versus taking them in a brick and mortar setting. Convenience is the most obvious as the individual can watch the presentations at their leisure, in the privacy of their own space, with no distraction from other students. A considerably lower cost is another key advantage.

Some may question the wisdom of creating yet another instructional presentation when there are already so many available. The point is that even when multiple versions of a similar topic are posted, each will be somewhat different and people like to have choices. There are some key aspects that will be a bigger attraction to potential students, so a proprietor may want to make sure to hit those marks.

Creating the presentation may be done using either a written manual for step-by-step instruction, or by following the process on another video tutorial. Either way, one will need a few key tools such as an internet capable device, a good webcam and a quality microphone that records sounds clearly. A reliable software program like PowerPoint or Keynote for publishing, and a screen recording program such as Screenflow, will also be needed.

The first step is creating an outline plan of how the presentation will flow. It will need to be decided how many lessons will be included, the order in which things will be discussed and whether or not an agenda is necessary. Most people also tend to look for programs that have a contact number or email just in case they run into problems or have questions.

It is also important to decide what audience is being targeted. This needs to happen prior to the creation because that is a key part in how the presentation should look, feel, what graphics and videos will be used, how it is to be marketed and its cost. The price needs to be affordable to those who will most likely use it, but also high enough to make it profitable.

Designing a marketing plan is the next step after completion. The strategy will include factors such as using social media and video platforms like Vimeo and YouTube to promote the program and getting links to the sales page through options such as Facebook Ads and Google AdWords. Which of these will be most effective is going to depend largely on the target audience.

Other things one may wish to consider are effective advertising pitches, purchasing venues, payment options and how aggressively the program should be promoted. It is always best if the program is designed with Mac, PC, smartphone and tablet format capabilities because it widens the prospective client field. The whole process is fairly simple and can be an easy way to make money on one's skills.




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