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samedi 28 avril 2018

Organic Chebe Product And Trademark

By Donald Long


There is a West African shrub that yields chebe seeds, used by the women of the region to make their hair beautiful. However, an organic Chebe product line of gluten-free mixes sold in American stores is not based on this plant. Instead, it uses manioc flour and starch, which comes from a tuberous root. This root is also known as yucca or cassava root. The starch is known as tapioca.

The folks who started the Chebe company stress that they weren't trying to market a wheat alternative line of products when they started. They simply wanted to let North America know about the wonderful bread they had eaten in Brazil. However, they received an overwhelming response from gluten-intolerant consumers who were tremendously thankful to find such a delicious gluten-free bread. The company founders realized they had found a market niche.

The manioc, or cassava, or yucca root was food for indigenous peoples in mountainous and desert regions of Brazil and elsewhere. It is a tuberous root, eaten as a vegetable and used to make many traditional foods. The natives learned to process it to remove the inherent toxins, much like people learned to eat poke or acorns cautiously. Fortunately for today's busy consumers, the Chebe mixes are ready to use, safe, and delicious.

These products can be found in grocery stores, in the gluten-free section. For a complete list of products, visit the company website. The original bread mix contains only manioc flour and starch, cream of tartar, and sea salt. The mix makes a great-tasting loaf with a good crumb and texture.

The bread mix has manioc flour, manioc starch, sea salt, and cream of tartar. Other mixes have added ingredients, often spices. The pizza crust contains onion, the focaccia has cheese, and the cinnamon roll mix is sweetened.

For those who suffer from gluten-intolerance and who've given up baked goods and bread, these mixes are a godsend. Being gluten-free, they don't trigger the cramping, bloating, or intestinal discomfort that comes with eating wheat or other grain products. However, they offer a true bread taste that is rare among substitution foods.

Best of all, the mixes are super convenient and very affordable. Consumers know that many wheat alternatives are expensive and hard to work with. These mixes are easy to use, and the basic recipes easy to follow. Consumers have sent in many more, too, so look on the company homepage for new ideas. They are also great when relatives with food sensitivities visit; keep the mixes on hand for those special times over the holidays or for impromptu pizza parties. It's no fun when someone is left out of the great American pastime, eating!

It's wonderful that the mixes are organic, too. This means that they are free of GMO ingredients, pesticide and herbicide residue, and -traces of chemical fertilizer. Your purchase helps support sustainable agriculture and protect farm workers from chemical toxins. Enjoy baked goods again and live green!




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