When it comes to social media networks designed for professionals, LinkedIn is the most prevalent name. Since its launch in 2003, it has been able to connect coworkers and industry thought leaders alike, which has opened several doorways for selling and partnership opportunities alike. How much do you know about LinkedIn, though? The information you uncover may surprise you. Here are just 4 facts shared by a Long Island advertising agency.
One of the factors that social media is measured by is the number of users active on the platform. LinkedIn is no different, as it houses over 560 million users located around the world. What this means is that if you live somewhere in the United States, you might be able to connect to industry professionals located in such countries as Canada, Mexico and India. This can make for a more robust network, according to agencies such as fishbat, but there's much more to learn about LinkedIn.
The "Skills & Endorsements" section of your LinkedIn profile is interesting for numerous reasons. First, you can select up to 50, though you shouldn't feel pressured to include that many. Second, the top 3 skills you're endorsed for will be immediately visible; the rest can be accessed by way of a drop-down menu. It's recommended that you list the skills that are most relevant to your abilities and industry alike, as to not waste space on your profile.
LinkedIn has its own publishing platform, as long-time users know, but how active is it? You may be surprised to know that, on average, 100,00 articles are published on the site on a weekly basis. These articles cover a number of topics ranging from industry news to personal tales, which means that content can be as unique as you'd like. For those that haven't taken advantage of the platform for publishing yet, it may be time to do so.
LinkedIn has premium account options that many users tend to overlook. This shouldn't be the case, as they provide additional functionality to those that may want to use this social media platform for serious marketing or business in general. One of the premium tiers, the Sales option, is ideal for those that would like to target potential leads and build relationships with them. This can be done through an array of services like unlimited searches and detailed analytics.
One of the factors that social media is measured by is the number of users active on the platform. LinkedIn is no different, as it houses over 560 million users located around the world. What this means is that if you live somewhere in the United States, you might be able to connect to industry professionals located in such countries as Canada, Mexico and India. This can make for a more robust network, according to agencies such as fishbat, but there's much more to learn about LinkedIn.
The "Skills & Endorsements" section of your LinkedIn profile is interesting for numerous reasons. First, you can select up to 50, though you shouldn't feel pressured to include that many. Second, the top 3 skills you're endorsed for will be immediately visible; the rest can be accessed by way of a drop-down menu. It's recommended that you list the skills that are most relevant to your abilities and industry alike, as to not waste space on your profile.
LinkedIn has its own publishing platform, as long-time users know, but how active is it? You may be surprised to know that, on average, 100,00 articles are published on the site on a weekly basis. These articles cover a number of topics ranging from industry news to personal tales, which means that content can be as unique as you'd like. For those that haven't taken advantage of the platform for publishing yet, it may be time to do so.
LinkedIn has premium account options that many users tend to overlook. This shouldn't be the case, as they provide additional functionality to those that may want to use this social media platform for serious marketing or business in general. One of the premium tiers, the Sales option, is ideal for those that would like to target potential leads and build relationships with them. This can be done through an array of services like unlimited searches and detailed analytics.
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To discover more about LinkedIn and how it may help your marketing campaign, visit fishbat today!
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