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mercredi 22 octobre 2014

Bobby Jain Credit Suisse & Amazon In Physical Retail

By Jennifer Marie Anderson


Amazon is well-known in the name of online retail and it is understandable as to why. Everyone knows about the store itself and how it has been able to bring various types of goods, the Kindles included, into the mix. However, with news of Amazon about to bring its efforts into the brick-and-mortar sector, it's clear that Bobby Jain Credit Suisse and others will be focused. Given the weight of Amazon, as a name brand, no one can argue that this is a story worth observing.

According to Amazon, the online retailer will start to show "pop-up" stores rooted in the California region. These are unique because these are less like typical stores and more like kiosks, which will be utilized in order to present various Amazon-brand gadgets and tablets. More importantly, consumers - provided they're interested, of course -will be able to purchase these items as well. I believe that this can present a greater opportunity for Amazon if it goes over well.

It's been said that the first store, of this kind, will spring up at a mall known as the Westfield San Francisco Centre. This is a great move, in my view, because it can serve as the proving ground for this particular idea. A mall is always going to be bustling with shoppers, each of them with the desire to not only shop with items on the mind but potentially make impulse purchases as well. To say that a mall will work wonders should probably go without saying.

Who's to say that this idea cannot become popular to the point where other parts of the world might benefit? Bobby Jain Credit Suisse can agree with the fact that Amazon is a well-known name in the online world, retail in particular. There is a strong user base to be had and most members within said user base have, most likely, imagined what a traditional Amazon store could become. Yes, an idea like this may be unconventional, but it's a step that financial authorities such as Robert Jain can observe.

Overall, it's only a matter of time until this idea of a brick-and-mortar Amazon store rises or falls. Personally, I hope that it sees success because I believe that Amazon is a big enough name to where it can prove to be viable on both spectrums. For many consumers, it has the online retail market locked. One can only imagine how this could translate into the conventional retail market, provided the right efforts are set in place beforehand.




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