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lundi 29 juin 2015

Olive Oil & Where Mcdonalds Comes In

By Jennifer Marie Anderson


If you want to talk about fast food establishments, it's easy to see that McDonalds is amongst the most popular. Like Starbucks, it seems, it's like there's a McDonalds restaurant on every street, which speaks volumes about the name value associated with it. However, what if I were to tell you that olive oil may have become part of its arsenal? For those who are curious as to what this means, or may be in disbelief, here are a few details to note.

The Olive Oil Times website detailed McDonald's latest addition to the menu, the artisan grilled chicken sandwich. Not only is this item cooked with zero artificial flavors or colors, according to the company in question, but a blend of canola and olive oil is used as well. These are striking details because they aren't ones that would be immediately associated with McDonalds. Regardless, it's an interesting topic of debate and those who have graduated from culinary school can say the same.

One has to ask the question: why did the McDonald's artisan grilled chicken sandwich come about to begin with? I think that it's important to note that McDonald's has received a number of consumer demands, as the article detailed. You have to keep in mind that many of the ingredients in this company's products are tough to recognize, which means that simplicity has been demanded. As a result, McDonald's created the sandwich covered earlier.

There's also the increase in healthy food options that we have seen over the past couple of years. Think about establishments like Starbucks and Panera Bread, both of which feature more nutritious options by comparison to what McDonald's has offered for years. Consumers have become increasingly careful about the food they put into their bodies, which has resulted in better business for the healthier names mentioned earlier. One can assume that this was done at the expense of McDonald's business, too.

Does this necessarily mean that more people will immediately turn to McDonald's? In my view, damage has already been done, since so many people associate the company with cholesterol-laden food than anything else. With that said, I think that there is still a desire, by McDonald's consumers, for healthier options they can take advantage of. It's just a matter of how far the company goes to ensure that these options are available to the masses.




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